Why Use AI for Content?
AI in content creation can feel… Bleh. Complicated.
People either love it, hate it, or don’t know what to make of it. But beneath all the noise, there’s something undeniably intriguing about the idea of using AI to create words—words that inform, persuade, entertain. It’s a little magical, isn’t it? Like a magic quill from Harry Potter…
Except the quill only writes in one font that you don’t like: Comic sans? PAPYRUS? (Which is your least favorite font? Mine is Papyrus by a mile.)
So here we are, and here’s AI, and no one could blame you for not wanting your site copy to be in comic sans.
Sure, there’s efficiency, but efficiency ≠ effectiveness
Let’s get the obvious out of the way: AI saves time.
Instead of staring at a blank page (or, worse, Googling “how to start a blog”), you can feed the AI a prompt and—boom—it starts typing. In 3.5 seconds, you’ve got something to work with.
But here’s where people get stuck: They assume AI is just a shortcut, a time-saver. Like a content microwave. Beep beep beep and done.
Well, it kind of is like a content microwave in that the things that come out of it aren’t as good as you hope they’ll be.
But beyond content… it’s fun! AI is like that person in brainstorming sessions who throws out wild ideas you’d never think of.
Like, right now, open ChatGPT and copy and paste this prompt (it’s a freebie):
“Design a startup for squirrels that want to monetize their acorn storage operations. Include services, branding, and a pitch to venture capitalists who also happen to be woodland creatures.”
Hit return. BAMMO! YOU ARE NOW THE PROUD INNOVATOR OF SQUIRREL STORAGE SOLUTIONS — A COMPLETELY UNTAPPED (and unprofitable) MARKET! (my ChatGPT suggested the name “NutWork” and the tagline “Because acorns don’t grow on trees (okay, except literally they do)”)
Some are brilliant, some are… not (we will not go into NutWork). But either way, it gets the wheels turning. It helps you approach a topic from an angle you might have missed otherwise. That’s the secret sauce: AI expands creative possibilities, rather than narrowing them.
AI Customization Is Everything
Here’s where things get fun. Raw AI content? Meh. But AI that’s been trained to sound like you—to mirror your voice, quirks, and values? That’s where the magic happens.
You’ve got a company, and you’ve written the copy - or maybe you’ve hired someone to write it for you, either way - and your tone is playful but polished, with a sprinkle of nostalgia and a dash of wit. A basic AI will be be the comic sans in your calibri soup (why is this post so font-forward?).
But with customization? The AI learns to channel you. It can be trained that you use ellipses for dramatic pauses or how you mix pop culture references with industry stats. It’s like having a ghostwriter who’s secretly your biggest fan. (aw, robot crush)
Consistency is what builds trust. When your audience reads something and thinks, Oh yeah, this feels like them, they connect. And connection is everything in content.
Will AI replace writers?
I get it—there’s fear around AI. “Will it take my job?” “Does this mean originality is dead?” But here’s the truth: AI is just a tool. (A powerful one, yes, but still a tool.)
You know how professional photographers use Photoshop? It doesn’t make them less creative. It gives them more options. AI is like that—it enhances what writers and marketers are already doing. It handles the grunt work (like drafting endless versions of a product description) so you can focus on the stuff that actually excites you: big ideas, clever hooks, stories that stick.
And originality? It’s not going anywhere. AI can generate ideas, sure, but the spark? That still comes from humans—the nuance, the intuition, the layers of meaning we add.
Does Google Punish AI Content?
Ah, the million-dollar question (literally, actually). The short answer is no, Google doesn’t directly punish AI-generated content. There’s no algorithm that detects, “Aha! A robot wrote this—demote it!” But (and it’s a big but), here’s where things get tricky: most AI content, when left unpolished, isn’t exactly high-value.
Think about it—AI is great at cranking out words fast, but it doesn’t always nail depth or originality right out of the gate. If your content feels generic, surface-level, or like it’s trying to game the system (stuffed with keywords but offering little substance), Google will catch on. Not because it’s AI-generated, but because it’s just not interesting or useful to readers.
And let’s be real—if your readers aren’t into it, neither is Google.
So, How Can You Make Good AI Content?
It’s simple (not easy, but simple): don’t settle for “good enough.” AI can be a fantastic starting point, but it needs your touch to turn raw output into something meaningful. Add your expertise, layer in personal stories, refine the voice until it feels human and alive.
When you focus on creating content that genuinely resonates with your audience—content that teaches, inspires, or entertains—Google notices. It rewards pages that people love to read, share, and linger on.
In other words, the issue isn’t AI—it’s laziness. And laziness is overcomeable.
So, yes, Google might "punish" bland, uninspired AI content. But that’s a far cry from saying AI itself is the problem. It’s all about how you use it.
So, Why Use AI?
Because it’s a tool that, when used intentionally, can amplify creativity instead of replacing it. I want to free you up to do the interesting things you want to do.
I can make AI into a collaborator—a weirdly efficient, occasionally quirky one (if that’s your brand).
