As a small business owner, I’ve worn just about every hat—including photographer. But when I decided to create a course teaching other indie makers how to shoot pro-looking product photos with nothing but their iPhone, I knew I needed structure, examples, and a plan that made sense for real people with zero gear and very little time.

Enter ChatGPT’s research mode.

I’ve been using GPT as a creative partner for a while now, but this was different: I needed it to think like a course designer, a photographer, and a scrappy indie seller all at once. The results blew me away. In about an hour, I had a full 20+ lesson outline—each bite-sized, hands-on, and packed with tool-specific demos (including Canva, Shopify, and PhotoRoom). It even included which shots to show as “bad vs good,” where to insert video vs slides, and how each module ladders up to real-world outcomes.

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Course Title: DIY iPhone Product Photography & Video for Indie Biz Owners

Tone: Cool, can-do, friendly, and practical – this course empowers non-corporate indie business owners to create great visuals with minimal fuss.

Module 1: Introduction & Gear Basics

Overview: Sets the stage for the course, emphasizing that you don’t need pro gear to get pro-looking results . Introduces helpful optional tools.

Lesson 1: Welcome & What You’ll Learn

• Content: Instructor introduces the course objectives and motivational examples. Shows a bad DIY product photo vs a good DIY photo of the same item to illustrate the transformation we’re aiming for.
• Visual Contrast: Bad example: a dark, blurry product shot on a cluttered table. Good example: a bright, clear shot with a clean background (taken with an iPhone). The instructor highlights differences (lighting, background, angle).
• On-Camera Demo: Instructor on camera, friendly and upbeat, talking through how anyone can achieve the “good” photo with simple techniques – setting a can-do tone.
• Slides: A quick slide outlining the course modules and key tools (iPhone, apps like Canva/PhotoRoom, etc.) for a big-picture roadmap. The slide text is minimal: e.g., “You can do this with just your phone – no fancy studio needed! ”.
• Length: ~5 minutes.

Lesson 2: Gear You Might Like (Optional Tools)

• Content: Introduces affordable gear that can make product photography easier, while stressing none are absolutely required. The instructor shows each item and explains its benefit.
• Gear Covered: Mini tripod or phone stand (for stability), ring light or LED lamp (for extra light), white poster board or lightbox (for background), clamps or tape, and small reflectors (e.g. foam board) for bouncing light.
• Visual Contrast: Without tripod (bad): example video of a shaky/blurry photo when holding the phone in low light. With tripod (good): tack-sharp photo due to stability . Another example: Without good lighting: product looks dull/noisy; With a cheap light or reflector: product colors pop.
• On-Camera Demo: Instructor physically shows setting up a phone on a tripod and a makeshift studio with poster board. Possibly a quick comparison of the same shot handheld vs on tripod (side-by-side images).
• Slides: A bullet list slide titled “Why These Tools Help” – e.g., “Tripod = sharper photos , consistent angles; Lights = brighter, pro look; Backdrop = no distractions,” etc. Keep it concise and visual.
• Length: ~5 minutes.

Module 2: iPhone Camera Basics & Lighting Fundamentals

Overview: Teaches how to use the iPhone’s camera features and basic lighting techniques. Even without photography experience, learners will understand how to leverage their phone’s settings and natural light to dramatically improve photos.

Lesson 3: Mastering Your iPhone Camera (Focus, Exposure & Settings)

• Content: An introduction to the iPhone’s native camera app features and how to properly use them for product shots.
• Key Concepts: Focus control, exposure adjustment, zoom vs. moving closer, and using the right lens and orientation.
• Visual Contrast: Bad example: a photo where the product is out of focus or too dark because the camera auto-focused on the wrong area. Good example: after tapping to focus on the product and adjusting the exposure slider, resulting in a sharp, well-exposed image.
• Step-by-Step Demo (Screen Recording):
  • Open the iPhone Camera app and show how to tap to focus on the product. (Highlight the yellow focus square on screen.)
  • Demonstrate exposure adjustment: tap and hold to lock AE/AF, then slide up/down to brighten or darken  (with on-screen indicators). Explain how this prevents photos from being too dim or blown out.
  • Show the zoom caution: instructor demonstrates not to pinch-zoom. Instead, physically move the phone closer for better quality . A split-screen shows digital zoom (pixelated, bad) vs. moving closer (sharp, good).
  • Mention using the rear camera (higher quality) instead of the selfie cam for all product photos .
  • Turn on the gridlines (Settings > Camera > Grid) and explain rule of thirds for composition .
• On-Camera: The instructor appears holding the phone, demonstrating a steady stance while taking a photo, showing how they tap the screen, etc., to reinforce the screen recording.
• Slides: Possibly a slide summarizing “iPhone Camera Quick Tips” – e.g., “Tap to focus, adjust exposure for perfect brightness, avoid digital zoom, use grid for framing.”
• Length: ~5 minutes.

Lesson 4: Finding Good Lighting (Natural Light 101)

• Content: Emphasizes that lighting is 90% of the battle for good photos. Focuses on using natural light (since it’s free and excellent) and simple ways to soften or direct it.
• Visual Contrast: Bad example: product shot under dim, yellow indoor lighting (looks “muddy” and unappealing). Good example: the same product by a window with daylight – brighter colors and clearer detail . The difference is shown side-by-side.
• On-Camera Demo: Instructor on camera in a typical home setting:
  • Shows how to find a window with ample light and set up a small table nearby. Points out how light from a large window creates softer shadows on the product .
  • Demonstrates using a white bounce board (even a piece of paper or foam board) to reflect light onto the shadow side of the product . We see the shadow lighten – compare before/after using a reflector.
  • Shows a diffuser (could be a sheer curtain or taped parchment paper) over a window when sunlight is harsh, to soften shadows  . Again, a quick before (harsh light, strong shadow bad) and after (diffused light, gentle shadow good).
• Slides: A slide with “Lighting Tips”:
  • “Use Daylight: Set up near a bright window (avoid mixed lighting).”
  • “No direct sun: Diffuse if sunlight is harsh (sheer curtain).”
  • “Fill shadows: Use white foam board to bounce light.”
  • Possibly cite that good lighting prevents muddy, bad-looking images  to reinforce the point.
• Bonus Tip: The instructor notes you don’t need expensive lights; simple hacks like these go a long way (cool can-do vibe).
• Length: ~5 minutes.

Lesson 5: Composition & Backgrounds (Make Products Pop)

• Content: How to arrange your product and frame the shot so that it looks attractive. Covers choosing backgrounds, framing, and avoiding distractions.
• Visual Contrast: Bad example: a photo where the product is tiny in frame or off-center, with distracting items around (e.g., a candle off to the corner, clutter in background). Good example: a well-composed shot where the product is centered or aligned appealingly with plenty of clear space (or following rule of thirds), and the background is clean (solid color or minimal props) focusing attention on the product.
• Tips & Demonstration:
  • Clean Background: Use a plain background (white poster board, a simple fabric, or a wall) so the product is the star. The instructor shows how a plain backdrop immediately looks more professional .
  • Framing: Use the gridlines (already turned on) to compose – e.g., place the product along the center or on grid intersections for balance . Show an overhead view of phone screen as the instructor adjusts the product position, demonstrating minor changes in framing.
  • Fill the Frame: Ensure the product is large enough in the photo. Example: the instructor deliberately shoots one photo too far away (bad, product looks lost in space), then another filling much of the frame with the product (good, product details visible). Compare the two.
  • Angle: For many products, eye-level or a slight 45° angle works well. Demonstrate shooting from extreme low or high angle (bad perspective, maybe product looks distorted) vs a more straight-on angle (good, true to life).
  • Avoid Distracting Props: If using props, keep them minimal and relevant. Show a bad case with too many props overshadowing the product, then remove most to leave just one complementary prop (good).
• On-Camera Demo: The instructor rearranges a sample setup live – e.g., places a bar of soap on a plain sheet, adjusts its position, removes a stray object – while explaining thought process for composition.
• Slides: A slide “Composition Dos & Don’ts” with side-by-side images (text: “Do: simple background, focus on product; Don’t: clutter, weird angles”). Short bullet reminders like “Do frame product at center or thirds, Don’t cut off edges awkwardly.”
• Length: ~5 minutes.

Module 3: Shooting Professional-Looking Photos with Your iPhone

Overview: Applies the basics in real shooting scenarios. Each lesson in this module tackles a common type of product photo needed for online stores (white background catalog shots, lifestyle shots, and variety of angles). Step-by-step demonstrations show how to achieve each, always with a before/after comparison.

Lesson 6: Shooting on a Pure White Background (Catalog Photo)

• Content: How to take that crisp product-on-white photo ideal for Amazon or a product listing main image. Uses the techniques from earlier (lighting, backdrop, stability) in a step-by-step shoot.
• Visual Contrast: Bad example: product on white attempted in poor conditions – e.g., yellowish lighting and wrinkled background, resulting in a dull image with grayish background. Good example: product shot in proper lighting on a smooth white backdrop – bright, true colors, pure white background . Show side-by-side; the good version looks “store-ready,” the bad looks amateur.
• Step-by-Step (On-Camera + Screen):
  1. Setup the Backdrop: Instructor tapes a white poster board as a seamless background (curved against a wall) , or uses a light box. Shows ensuring the backdrop is clean and fills the frame behind the product.
  2. Lighting Position: Place product near window or under soft light; position reflectors to minimize shadows on the white background. A quick clip shows adjusting a bounce card to even out lighting.
  3. Stabilize Camera: Mount iPhone on tripod facing the product straight-on. Align shot so the product is well-framed against white.
  4. Camera Settings: Tap to focus on the product, adjust exposure so the white background actually looks white (slightly over-expose if needed to brighten backdrop).
  5. Take the Photo: Snap a few shots. The instructor might intentionally also take one with wrong settings (too dark or misfocused) to use as the “bad” example earlier.
  6. Review & Minor Edits: Quickly show on the phone checking that background is uniform. Mention that a pure white may need a tiny edit to perfect (foreshadowing editing module, e.g., using an app to remove any grayness).
• Slides: Possibly a slide with “White Background Checklist” – Lighting even? Background fills frame? Product in focus? to reinforce what to check. Maybe note that marketplaces like Amazon require pure white backgrounds for main images .
• On-Camera: The majority is instructor demonstrating the setup physically, intercut with close-up shots of what the phone sees. The instructor’s friendly commentary makes it feel doable (e.g., “See, I’m just using a $1 poster board but it already looks great!”).
• Length: ~5 minutes.

Lesson 7: Shooting Lifestyle Photos (Context & Props)

• Content: Shows how to take a “lifestyle” product photo – the product in use or in a styled setting – using only a phone and creativity. Indie brands need these for Shopify pages, social media, or Faire to convey brand vibe.
• Visual Contrast: Bad example: a lifestyle shot where the scene is too busy or poorly lit (e.g., a candle surrounded by unrelated clutter, dim room). Good example: a nicely styled scene where the product is clearly the focus but complemented by a few props (e.g., the candle on a coffee table with a plant and book, in good light). The difference in professionalism is clear.
• On-Camera Demo: Instructor sets up a small scene:
  • Chooses a setting: e.g., a simple wood table or a cloth backdrop that fits the brand (for a candle, maybe a cozy setting). Keeps background elements simple (perhaps a blurred living room in distance or a colored paper backdrop).
  • Adds 1-2 props: e.g., a lit match and some petals around a candle, or a towel and flowers for a soap product. Explains choosing props that enhance the story of the product (friendly tone: “Don’t overthink it – less is more with props!”).
  • Lighting: If indoors, still use window light or an extra lamp for consistency. Maybe demonstrate using a portrait mode photo for a blurred background effect, if appropriate, and discuss pros/cons (ensure edges of product aren’t blurred incorrectly).
  • Angles: Take a few shots from different angles – a straight-on shot and a 45-degree angle. Also tries a close-up detail shot (e.g., the candle flame or texture on the product) for variety.
• Visuals: We see the instructor arranging the scene (possibly overhead view). Then screen recordings of the iPhone capturing the photo, maybe switching to the actual resulting photos. The bad vs good can be demonstrated by first intentionally shooting with a cluttered arrangement (too many props or weird composition) and then the refined, simpler arrangement as the good.
• Slides: Could show 2-3 example lifestyle images (slides or embedded in video) with a note of what makes them effective: “Product is hero, props set a mood (e.g., coffee mug next to candle implies coziness), lighting is soft and natural.” Another small slide tip: “Consistency – use similar style for all products for brand feel.”
• Length: ~5 minutes.

Lesson 8: Angles, Close-ups & Variety Shots

• Content: Encourages capturing multiple perspectives of your product for comprehensive product listings (Shopify or Faire often allow a gallery of images). Focus on how to shoot close-ups and different angles with iPhone.
• Visual Contrast: Bad example: a product listing with only one photo, or all photos from the exact same angle – it’s boring and leaves customer questions. Good example: a set of photos (maybe briefly shown as thumbnails) including front, back, detail, and in-scale shot – looks more professional and informative. No single photo here; rather a comparison of a poor listing vs rich listing.
• On-Camera Demo & Steps:
  • The instructor uses one product (say a bottle of hand lotion) and shows how to systematically get multiple shots: front view, side view, detail of the label or texture, and one in someone’s hand for scale (if feasible).
  • Angles: Demonstrate how to tilt or rotate the product and camera to avoid glare (for shiny objects) and to highlight features (e.g., the pump of a bottle). For a close-up, physically move the phone closer or use the iPhone’s telephoto lens if available rather than digital zoom (reiterating the earlier tip) . Show the phone focusing on a small detail (like the texture or an ingredient detail) – mention enabling macro mode if using an iPhone with that feature (or simply moving close on older iPhones).
  • Stability for close-ups: Emphasize keeping the phone steady (tripod or braced) for crisp macro shots – any tiny shake is magnified in close-ups. The instructor might show a quick hack like using the timer to avoid shake when tapping the shutter.
  • Live “product tour”: Suggest thinking of it as giving the customer a 360º tour through photos. For example, take a photo of the back if it has important info (like ingredients).
• Visuals: Mixture of on-camera (instructor repositioning product and phone) and the phone’s view for each shot. After capturing, show a quick montage of the final photos taken, as the instructor says something encouraging like “Now we have a bunch of great shots – all with just our phone!”
• Slides: A slide “Must-Have Shots Checklist”: bullet list – e.g., “Front/main image, Back (or alternate angle), Close-up detail, In-hand or in-scale, Group shot (if selling set).” This reminds learners of variety. Also possibly note that these additional images can be more creative or in context, but the main image (front) often should be clean (tie back to Lesson 6 for Amazon compliance).
• Length: ~5 minutes.

Module 4: Editing on the iPhone – Quick Fixes for Pro Photos

Overview: Introduces the concept of editing photos right on your phone to make them look polished. Focus on iPhone’s built-in editing tools (and a built-in AI background removal trick) to show that you can enhance images without any experience in Photoshop.

Lesson 9: Basic Photo Edits with the iPhone (Lighting, Color, Crop)

• Content: A live walkthrough of using the native Photos app editing tools on iPhone to improve a product photo. Emphasizes small tweaks that make a big difference (and that it’s easy).
• Visual Contrast: Bad example: an unedited photo straight out of camera – maybe slightly dull or off-color. Good example: after a minute of edits (adjusting exposure, contrast, etc.), the photo looks more vibrant and professional. Show before vs after of the same image.
• Step-by-Step (Screen Recording):
  • Open a product photo in the Photos app Edit mode.
  • Auto-Enhance: Point out the Auto magic wand tool – the instructor taps it and notes improvement, but then goes into manual adjustments for fine tuning.
  • Exposure & Brilliance: Increase brightness/exposure if needed to ensure the product and background are well-lit (watch the histogram or just eyeball). Adjust Brilliance to bring out shadows without blowing highlights.
  • Contrast & Color: Slightly raise contrast to add “pop,” adjust Saturation or Vibrance to make the product’s color true-to-life (but caution against over-saturation making it unrealistic). Maybe adjust Warmth if the photo is too cool/warm. Each adjustment is shown via screen recording slider movements, with the image updating.
  • Sharpness: Zoom in and add a touch of sharpening if the image is soft.
  • Crop & Straighten: Use the Crop tool to straighten the image if horizon is off, or to center the product better (maybe demonstrate a slight crop to eliminate empty space, using rule-of-thirds grid overlay). Also show aspect ratio options if preparing for different platforms (e.g., square for Instagram vs 4:5 for listing).
  • Filters (Optional): Mention you can use built-in filters but for product photography it’s usually best to keep colors accurate (maybe a slight “Vivid” filter is okay; demonstrate and compare quickly but revert to original if it misrepresents color).
• On-Camera: The instructor appears in a corner or splitscreen, talking through why they make each edit (friendly explanations, e.g., “I’m bumping up the brightness a bit so the white background looks truly white.”).
• Slides: Possibly a slide recap of “Key Edits to Make:” brightness, contrast, color, crop – as a checklist when editing any photo. Could also show a labeled before/after: “Before – dull, dark; After – bright, true colors”.
• Note: Emphasize that these edits are quick and within the Photos app – no expensive software needed (reinforcing the can-do approach).
• Length: ~5 minutes.

Lesson 10: Removing Backgrounds with iPhone’s Built-In Tools (Instant AI Trick)

• Content: Introduces a nifty iPhone feature: iOS’s Visual Look Up / long-press to isolate subject. This is essentially an AI background remover built into the Photos app. Shows how to use it and why it’s useful (e.g., to create PNGs of products or for quick graphics).
• Visual Contrast: Example use case: The instructor shows a photo they took on a non-white background (maybe a product on a table). Result: using the iPhone’s feature, they extract the product onto a transparent background and then place it onto a plain white or a design – replicating what PhotoRoom/Canva do, but right from the iPhone. Before/after: original photo vs the isolated product ready to be pasted anywhere (cool!).
• Step-by-Step (Screen Recording):
  1. In Photos app, find an image and long-press on the subject (the product). A glowing outline appears – demonstrate this on screen. The pop-up “Copy” or “Share” appears for the isolated object.
  2. Tap “Copy” to copy the cut-out of the product.
  3. Open the Notes app (or any app) and paste – the product appears with background removed. (Alternatively, use “Share > Save Image” to save a PNG). Show the result on a checkerboard background to prove it’s transparent.
  4. Explain you can now use this cut-out in other apps or even in Keynote/PowerPoint to make quick product slides, etc. For example, paste it into a blank canvas in Canva (foreshadowing Module 5) or into an Instagram story.
  5. (Optional mini-demo): Use the iPhone’s Markup or Retouch in an app to quickly remove a small unwanted blemish. If the iPhone’s Photos doesn’t have a specific retouch tool (it doesn’t natively), mention a free app like Snapseed’s Healing tool as a next step (but this might be outside scope; focus on the built-in trick for now).
• On-Camera: The instructor’s excitement shows when the cut-out effortlessly happens (“It’s like magic – your iPhone is doing what expensive software does in one press!”). They maintain a friendly tone encouraging trying this out.
• Slides: A slide “Why Remove Backgrounds?” with points: “Create platform-ready white background images (Amazon ready), Make cool graphics (add your product onto any background), or Layer products in collages.” Possibly cite that background removal is a key to polished images  to validate why we care about this skill.
• Length: ~5 minutes.

Module 5: Canva for Product Photos – Easy Editing & Design (AI-Powered)

Overview: This module dives into Canva, a popular free/low-cost tool, showing how it can enhance product photos with AI features and design templates. Multiple short lessons each focus on one Canva skill. The tone remains encouraging: “look what you can do with a few clicks!”

Lesson 11: Background Removal in Canva (One-Click Magic)

• Content: Demonstrates Canva’s Background Remover to instantly isolate a product on a clean background. Perfect for those who didn’t shoot on white or want to change backgrounds easily.
• Visual Contrast: Bad example: product photo with a distracting background (e.g., a soap on a cluttered counter). Good example: the same product after using Canva’s BG remover – now it’s on a plain white or transparent background, looking like a pro studio shot. Show before/after images.
• Step-by-Step (Screen Recording):
  1. Go to Canva (web or app) and upload the product image.
  2. Select the image, then click “Edit Photo” > “Background Remover.”
  3. In seconds, Canva will remove the background . The instructor points out how clean the cut-out is (note if any bits are missing or extra, which Canva usually handles well).
  4. Show the result on a checkerboard (transparent) or immediately place a white shape behind it to see it on white.
  5. If needed, use the Erase/Restore brush in Canva’s BG remover to fine-tune edges (briefly demonstrate if an area was missed or part of the product got cut).
  6. Finally, export the new image (PNG with transparency or JPEG on white).
• On-Camera: Instructor’s talking head in corner as they navigate, assuring this is straightforward (“Just click one button and boom – background gone! Canva does the heavy lifting ”).
• Tips: Mention Canva’s BG remover is free to try once or twice, but beyond that might require Pro. However, it’s a worthwhile tool given the quality (possibly note it’s known to be quite accurate ). If user doesn’t want to pay, they can use alternative free BG removal websites (but that’s beyond scope; here we focus on Canva).
• Slides: A slide that says “Background Gone in 1-2-3!” summarizing the steps with icons (upload, click remove, download result). Maybe include a small disclaimer about potential need for Pro after trial.
• Length: ~5 minutes.

Lesson 12: Photo Enhancements with Canva (Brightness, Contrast & More)

• Content: Shows how to use Canva’s built-in adjustment tools to fine-tune photos, similar to what we did in iPhone Photos but within Canva’s editor (useful if you’re already there doing design work). Also covers applying filters or using Auto Enhance (if available in Canva) for quick fixes.
• Visual Contrast: Bad example: a raw product photo that is okay but could be better (slightly dim or off-color). Good example: after adjustments in Canva – brighter, color-corrected, looks more enticing. Show side-by-side or a quick fade transition between unedited and edited.
• Step-by-Step (Screen Recording):
  1. In Canva, after removing background or even if not removed, select the photo and open “Adjust” settings.
  2. Brightness/Contrast: Increase brightness to make the image pop, adjust contrast for depth. The instructor shows sliders moving and encourages watching the image as you slide.
  3. Color Adjustments: Tweak saturation or tint if needed. (For example, if a product’s color in photo doesn’t match real life, adjust until it looks right.)
  4. Clarity/Shadows: Use “Highlights” and “Shadows” sliders to balance lighting – e.g., recover detail in bright areas or brighten the shadows on the product.
  5. Apply a Filter (Carefully): Show Canva’s preset filters; pick one that might look good for a certain style (maybe a soft filter for a warm mood). But caution: product photos usually should reflect true colors, so use filters subtly or not at all for catalog images. For social media creatives, filters can set a mood – demonstrate switching one on and off.
  6. Crop/Rotate: Canva also allows cropping/rotating the image layer – show doing a quick crop if needed to remove blank space.
  • Throughout, highlight that Canva’s adjustments are non-destructive and easy to reset if you go too far.
• On-Camera: As the screen record runs, the instructor speaks in a casual tone, e.g., “Let’s brighten this up a tad… see how sliding the contrast makes the product stand out? Don’t worry if this feels experimental – play around, you can always undo.”
• Slides: A before-and-after image full-screen with a caption “Edited in Canva – small tweaks, big difference!” and a short list of adjustments made. Possibly list “Canva’s Adjust Tools” for reference.
• Length: ~5 minutes.

Lesson 13: Using Canva’s Magic Eraser (Removing Unwanted Objects)

• Content: Introduces Magic Eraser, Canva’s AI-powered tool to remove unwanted objects or blemishes from a photo. Perfect for cleaning up product images (e.g., remove a crumb, a wrinkle in backdrop, or even a stray prop).
• Visual Contrast: Bad example: a good product photo marred by a small unwanted element – for instance, a hand accidentally in the corner, or a speck of dust, or a logo that needs to be removed. Good example: the photo after Magic Eraser – the distraction is gone, photo looks cleaner. Display before/after zoomed into the area where the object was.
• Step-by-Step (Screen Recording):
  1. In Canva, select the photo and choose “Magic Eraser” from the effects (or the toolbar if using Canva’s website ).
  2. Adjust the brush size (if needed) and draw over the unwanted object (e.g., a stray thread on a cloth backdrop, or a price tag on the product).
  3. Release the brush – Canva processes for a moment and then removes the object, blending the background.
  4. Show the result. If the result isn’t perfect, mention you can undo and try a smaller brush or do it in parts. But often it works nicely in one go .
  5. Highlight that this uses AI to fill in what’s behind the erased object. For example, if you remove a small prop from beside the product, Canva will reconstruct the background as if it was never there.
  6. Save the cleaned image.
• On-Camera: The instructor expresses how “game-changing” this is for DIYers: “Had a finger creeping into the shot? No problem, just erase it away magically!” keeping the tone excited yet reassuring. Possibly the instructor intentionally takes a photo with a small coin next to the product, then uses Magic Eraser to remove it, to demonstrate.
• Slides: Could show a couple of before/after examples of object removal (like a product shot where a wrinkle on the backdrop was smoothed out by erasing it). Text like “Erase flaws in seconds – no Photoshop needed.”
• Length: ~4-5 minutes.

Lesson 14: Designing a Social Media Post with Your Product (Canva Templates)

• Content: Teaches how to turn product photos into a cool social media graphic using Canva’s templates and text overlays. Aimed at creating an Instagram post or story, or a Pinterest pin, to promote the product.
• Visual Contrast: Bad example: an Instagram post that’s just a raw product photo with no context. It might be fine but not very engaging. Good example: a designed post where the product photo is incorporated into a nice template – with a catchy text (“New Arrival!” or a price tag or a short tagline) and branded colors. It looks like a professional ad. Show a before (plain photo on Instagram feed) vs after (designed version in feed).
• Step-by-Step (Screen Recording):
  1. In Canva, choose a template for Instagram (square) or Reels (vertical) – e.g., a template for a sale or product feature. (Alternatively, start with custom dimensions like Instagram post 1080x1080).
  2. Insert Product Photo: Upload and drag your product image (with background removed, if desired, from Lesson 11) into the template. If using a background-removed PNG, it can overlay nicely; or use full photo and send it to back.
  3. Add Text: Edit the template text or add new text boxes. Type a product name or a fun slogan (“Handcrafted Soap – Summer Breeze Scent”). Choose a font that matches your brand style (instructor gives friendly advice not to use too many fonts; keep it readable).
  4. Apply Brand Colors: Change background or accent colors in the template to match your brand palette (demonstrate clicking color picker, perhaps using Canva’s style feature if brand kit is set – though likely these users may not have brand kit, so manually choose colors).
  5. Add Graphics (Optional): Maybe add your logo to the image corner or a simple shape or icon from Canva’s library (e.g., a heart or starburst if announcing a sale). Show how to search Canva’s elements and drag an icon in, adjusting size/position.
  6. Finalize & Export: Make sure the composition looks balanced. The instructor toggles a before/after of template vs their customized version. Then hits Download to save the final image, ready to post.
• On-Camera: The instructor encourages creativity: “This is the fun part – you can really show your brand’s personality. And Canva makes it super simple with templates, so you don’t need to be a designer.” The tone stays can-do, pointing out that even a novice can create eye-catching posts in minutes.
• Slides: Possibly showcase a couple of stylish post examples (from Canva’s template previews) for inspiration, labeled with what type of business (e.g., a candle ad, a skincare product announcement) to get students’ ideas flowing. Or a slide listing “Great uses for Canva designs: Instagram/Facebook posts, Story graphics, Pinterest pins, mini video with animated text (Canva can animate too).”
• Length: ~5 minutes.

Module 6: PhotoRoom – Quick Marketplace-Ready Photos with AI

Overview: Focuses on PhotoRoom, a mobile-first tool popular for instantly creating product images with removed or replaced backgrounds. Ideal for Amazon, Shopify, or reselling platforms where a clean look is crucial. This module has two concise lessons demonstrating PhotoRoom’s one-click capabilities and AI background generation.

Lesson 15: One-Tap Product Photos with PhotoRoom (Removing Background to White)

• Content: Shows how to use the PhotoRoom app (or website) to automatically remove the background and create a professional product photo on a white (or solid color) background. This is great for creating consistent catalog images quickly.
• Visual Contrast: Bad example: a product photo taken on a busy background (say, jewelry on a table) that wouldn’t meet Amazon/marketplace standards. Good example: the same product image processed through PhotoRoom – now it’s isolated on a pure white background with a nice clean look. Possibly add a subtle drop shadow if PhotoRoom does it, making it look pro. Show before vs after.
• Step-by-Step (Mobile Demo Recording):
  1. Open the PhotoRoom app on iPhone. Tap the option to Start from Photo.
  2. Select the product photo from your gallery. PhotoRoom’s AI will automatically remove the background within seconds . Show the loading animation and then the result.
  3. Choose a background: default is transparent or white. The instructor selects a white background template (PhotoRoom often shows the result on white by default).
  4. Adjust and Export: The cut-out can be moved or scaled – demonstrate centering the product nicely in frame. Show that you can change background color (maybe try black or a color just to show flexibility, then go back to white).
  5. (Optional) Add Shadow: PhotoRoom sometimes adds a slight shadow for realism; verify it’s there or add one via the app’s settings (to avoid the product looking like it’s “floating”).
  6. Save the new image to the camera roll.
• On-Camera: The instructor uses the app in real-time, possibly screen-recording the phone. They mention how handy this is: “In one tap, PhotoRoom did what used to take a skilled editor in Photoshop several minutes or more. See how perfectly it cut out the image – even around tricky edges!” keeping it encouraging.
• Slides: Could include a slide or graphic listing platforms where a plain white background is preferred or required (Amazon, Google Shopping, etc.), reinforcing why learning this is valuable. Also a quick text like “PhotoRoom uses AI to detect your product and remove the background, saving you editing time .”
• Length: ~5 minutes.

Lesson 16: Creative AI Backgrounds with PhotoRoom (Scene Generator)

• Content: Leverages PhotoRoom’s AI background generator to place the product in a different setting or create marketing images. This is a more creative use – e.g., generate a lifestyle background or a colored gradient that complements the product.
• Visual Contrast: Initial image: simple product cut-out. Final image: product placed in a digitally generated scene – for example, your candle now appears on a marble countertop with softly blurred decor around (AI-generated to match lighting), or your handmade soap appears with a splash of water effect behind it. It looks like a pro advertisement shot, done in seconds.
• Step-by-Step (Mobile Demo):
  1. In PhotoRoom, after loading your product and removing background (from previous lesson), explore the “Backgrounds” or “Scenes” feature. The instructor taps on a feature like “AI Backgrounds”.
  2. Choose/Generate Scene: PhotoRoom might offer preset scenes (e.g., “Studio,” “Lifestyle,” “Outdoors”). Select one, or enter a prompt for the AI generator (e.g., “place on wooden table with plants”). For example, type a simple prompt: “Product on a rustic wooden table with soft sunlight”.
  3. Run the generator. Within moments, a new background is created that fits the product’s lighting and perspective . The instructor shows excitement at the result.
  4. If the result isn’t perfect, try a different prompt or tweak (maybe generate again). Show one alternate result for comparison.
  5. Adjust Position: Ensure the product is well-placed in the new scene (drag or resize if needed).
  6. Save the composite image.
• On-Camera: The instructor encourages experimentation: “This is where you can have fun. PhotoRoom’s AI can put your product virtually anywhere – a beach, a holiday scene, you name it. It’s great for making eye-catching social media or hero images without a photoshoot.” The tone remains friendly and amazed-but-practical, noting that while it’s powerful, you should check the result for realism (sometimes AI isn’t perfect).
• Slides: Perhaps show a couple of cool examples (maybe from PhotoRoom’s website or user community): e.g., a shoe placed in a dynamic splash of color, a perfume bottle with flowers generated around it – to inspire what’s possible. Include a brief caution note on a slide: “Always double-check edges and shadows in AI images (fix minor quirks with touch-ups).”
• Length: ~5 minutes.

Module 7: Shopify’s In-App Photo Tools (AI Integration)

Overview: Highlights Shopify’s built-in image editing tools, specifically the new Shopify Magic AI features for merchants. This single lesson demonstrates removing and replacing backgrounds within Shopify’s platform, showing that you can optimize product images right where you manage your store.

Lesson 17: Editing Product Images with Shopify Magic (Background Removal & More)

• Content: A tutorial on using Shopify’s admin (or mobile app) to automatically remove or change a product photo’s background using Shopify Magic . This is convenient for sellers who want to tweak images without leaving the Shopify interface.
• Visual Contrast: Scenario: The instructor shows a product listing in Shopify with an okay photo that has a not-quite-white background. Result: After using Shopify’s tool, the product image now has a pure white (or a chosen new background), looking more professional. The before/after difference is shown within the Shopify media editor.
• Step-by-Step (Screen Recording on Shopify Admin):
  1. In Shopify admin, navigate to Products, and select a product. In the Media section, click on an image to edit.
  2. Click “Edit” (or an Edit icon) on the image. Open Shopify’s Media Editor.
  3. Locate the background removal tool – likely labeled as “Remove Background” or “Shopify Magic” option. (According to Shopify, there’s now a button for it .)
  4. Click Remove Background. The AI processes and then displays the image with the background gone or replaced by a solid color automatically .
  5. Choose Background Options: The editor might let you select a background color or even generate a scene. Show selecting a plain white or a preset scene if available. (For example, if Shopify offers “replace background with scene,” try one and show result).
  6. Save changes and update the product. The new image is now live on the store.
• On-Camera: The instructor frames this as a super handy feature: “Shopify actually has AI tools built in, so you don’t even have to use a separate app for simple fixes. Let’s see it in action.” They might use a screen share style recording, with their face in a bubble explaining clicks. The tone remains supportive: even if someone skipped using PhotoRoom or Canva, Shopify gives them a fallback for clean images.
• Additional Pointers: Note that this is great for quick fixes, but the user should still aim to shoot decent photos to begin with (AI helps but isn’t magic for all situations). Also mention this feature is free in Shopify  .
• Slides: Possibly a slide with text from Shopify’s announcement: e.g., “Shopify Magic can automatically remove or replace backgrounds right in your product editor .” and maybe “Use it to quickly get a clean, consistent look across your catalog.” Maybe include Shopify’s logo or a screenshot of the “Remove background” button for clarity.
• Length: ~5 minutes.

Module 8: Creating Short Product Videos (Reels & Social Media)

Overview: Switches gears to video content – teaching how to film short, engaging product videos using the iPhone. These lessons focus on shooting techniques, adding music, and leveraging trends for Reels/TikToks. The style remains approachable: “you can make cool videos without a pro crew.”

Lesson 18: Planning an Engaging Product Reel (Story & Shot List)

• Content: Guides the student in planning a short video (15-30 seconds) for social media, rather than shooting haphazardly. Covers basic storytelling for a product reel: hook, product highlights, and call-to-action or satisfying ending.
• Visual Contrast: Bad example: an unplanned video that’s incoherent – e.g., long static clip of a product that’s not engaging, or random shaky snippets thrown together. Good example: a well-thought-out reel where each clip has purpose (e.g., first 2 seconds grab attention with a pretty shot, next shows product detail, etc.). The lesson might show a finished sample reel vs a poor one to illustrate the difference planning makes.
• Key Planning Tips (Slides/Discussion):
  • Identify the Hook: e.g., start with the most eye-catching aspect of your product (sparkles, flames, texture). Mention that on socials, you have ~1-2 seconds to grab attention.
  • Storyboard Briefly: Outline 3-5 shots you will capture. For instance: Shot 1: Wide beauty shot of candle with flame; Shot 2: Close-up of label; Shot 3: Someone lighting the candle; Shot 4: Candle glowing in a dark room for ambiance + your brand logo. A slide could illustrate this shot list with simple text or sketches.
  • Keep It Short: Emphasize each shot might be just 3-4 seconds or even less. The entire video ~15 seconds for a Reel. Planning helps ensure you cover everything quickly.
  • Music Consideration: Think of the vibe – do you want a calm, chill music or a upbeat track? It can influence how you shoot (e.g., fast cuts for upbeat music). We’ll add music in editing (foreshadow Lesson 20).
  • Platform Specs: Note if you’re primarily doing Instagram Reels/TikTok, vertical format (9:16) is best; plan your shots in portrait orientation. If for Shopify product page, horizontal could work too, but vertical can be repurposed easily on socials.
• On-Camera: Instructor appears discussing these points, maybe showing a notepad or whiteboard where they jotted the shot list. Tone: encouraging creativity but also providing simple structure (non-corporate vibe: “No need for a full script – just jot down a few ideas for what to show. For example, I’m selling a hand cream, so I’ll show someone applying it, the texture, and a before/after of smooth skin. Just a few shots that tell the story.”).
• Slides: Use slides or overlays to show sample storyboards. Possibly use still images as placeholders for how a shot might look. Slide title: “Example Reel Outline” with numbered shot ideas. This gives learners a template to mimic.
• Length: ~5 minutes.

Lesson 19: Shooting the Video Clips (Techniques for Smooth, Attractive Footage)

• Content: Hands-on filming of the clips planned in Lesson 18. Focuses on how to shoot with an iPhone for best results: stability, framing for video, and capturing a variety of shots (pan, close-up, etc.).
• Visual Contrast: Bad example: raw video footage that is shaky, poorly lit, or has abrupt unnecessary movements. Good example: well-shot footage that is stable, well-composed, and visually appealing, even before editing. For instance, a shaky hand-held pan versus a smooth slow pan using a tripod.
• On-Camera Demo: The instructor films a real example product reel (as planned). The lesson alternates between showing the behind-the-scenes of filming and the actual footage being captured on the phone screen:
  • Setup: Just like photos, light is critical. Reiterate to shoot in a well-lit area ; maybe use the same setup from a photo shoot but now for video (continuous lighting or daylight).
  • Stabilization: Use a tripod or improvised stabilizer whenever possible . Demonstrate mounting the phone vertically on a tripod. If a moving shot is needed, show using your body to stabilize (bend knees, slow movements) .
  • Focus/Exposure for Video: On iPhone, you can lock focus/exposure by tapping and holding – do this before recording to avoid sudden changes mid-shot. Show that process on screen (the AE/AF lock indicator).
  • Variety of Shots: Film the clips:
    • Clip 1: A steady wide shot of the product (serve as establishing shot). Hold for a few seconds.
    • Clip 2: A close-up detail (e.g., camera moves close to the product label or texture). Possibly use slow motion or just steady macro; caution that iPhone can do slow-mo but in good light or it gets grainy.
    • Clip 3: An action shot – e.g., hands interacting with product (opening a jar, lighting a candle). Show how to keep the phone steady while filming action; maybe lock focus on where action will happen.
    • Clip 4: A dynamic shot – maybe a smooth pan or tilt. For example, start focused on one element then move to reveal the product (this acts as a transition or interesting shot). The instructor might use a slider or simply glide the phone along a table for a smooth pan. Emphasize slow, deliberate movement.
  • For each type, show a comparison if done wrong: fast jerky pan (bad) vs slow smooth pan (good), etc.
  • Use the Rear Camera: (Reminder from earlier) The quality is better  – the instructor ensures filming with the back camera, not selfie mode. Possibly illustrate quality difference very briefly if time (the Wistia example showing selfie vs rear camera quality difference might be noted).
  • Audio: Mention even if we’ll overlay music, capture clean ambient sound if possible (or mute later). If narration or product sounds (like a spray or crunch) are desired, consider the microphone – but typically for reels, the original audio might be replaced with music.
• Visuals: This lesson is very visual: we see how the phone is positioned for each shot (maybe an external camera shows the instructor filming), and we see the resulting video clip playback. Each technique’s outcome is immediately shown as a short snippet so learners can appreciate the difference quality technique makes.
• Slides: Perhaps a slide with “Video Shooting Tips Recap”:
  • “Keep it Steady (tripod or stable stance) ”
  • “Good Lighting = good video ”
  • “Mix Wide, Medium, Close shots”
  • “Slow, smooth movements if moving the camera”
  • “Use rear camera, avoid zoom – move closer for close-ups” (reiterating earlier advice for consistency in video) .
• Length: ~5 minutes.

Lesson 20: Editing & Adding Music to Your Product Video

• Content: Shows how to compile the recorded clips into a polished short video with music. This could be done using either the Instagram Reels editor or a simple mobile app like iMovie or CapCut – the lesson will choose one method and demonstrate it step-by-step. (Let’s assume using Instagram’s own Reels interface for simplicity, since many indie biz owners will post directly there, or CapCut if wanting a standalone app).
• Visual Contrast: Bad example: posting clips raw without editing or timing to music (could feel disjointed or boring). Good example: a nicely edited reel with quick cuts to the beat of music, with perhaps a title slide or ending slide added – looks engaging and professional. We’ll see the final video vs an unedited sequence for comparison.
• Step-by-Step (Screen Recording on Editing App):
  • Import Clips: Open the chosen editing tool. If using Reels: go to Instagram, tap +, select Reel, then add the video clips in order. (If using CapCut or iMovie, import all clips onto the timeline.)
  • Trim & Arrange: Demonstrate trimming each clip down to the best 1-3 seconds segment. Emphasize keeping it snappy – cut out any waiting or shaky start/end bits. Show how to drag clips to rearrange if needed to match the planned sequence.
  • Add Music: In Reels, tap the music note and select a trending audio or a track that fits. Choose a section of the song where the beat/drop aligns with your video cuts (Instagram allows selecting the snippet). If on CapCut/iMovie, import a music file or use their stock music. Explain briefly about using royalty-free or licensed music; if on IG, using their library is easiest.
  • Timing Cuts to Music: Play the video with the music – adjust clip lengths so that transitions happen on beat (the interface might show the audio waveform; on Reels, you may do it by ear). The instructor might give an example: “See how I cut as the beat drops – it makes the reel more satisfying.” Show a before (mis-timed cut) vs after (cut on beat good).
  • Add Text or Final Slide: If desired, add a title or end card. In Reels, use the text tool: e.g., write “New Collection – Available now” and position it. Set timing for text to appear/disappear if needed (demonstrate using the timeline for text in IG). Alternatively, mention you could add your logo at the end.
  • Preview the Full Video: Watch through the edited 15-sec reel. It should feel cohesive. Encourage the creator to keep it upbeat and under the time limit for best results.
  • Posting/Exporting: In Reels, you would go ahead and post (maybe that’s beyond scope, but just mention how easy it is to share directly). In a separate app, export the video file to camera roll.
• On-Camera: The instructor might not be on camera full screen here, but possibly voiceover the screen recording. However, they could appear at the end celebrating the final product: “Look at that – in just a few minutes we edited a great reel! Not overly polished, but very cool and authentic, which is perfect for our vibe.” This reinforces the not overly corporate tone.
• Slides: A slide with “Editing Tips” such as: “Use music to set the mood, cut to the beat, keep it under 30s, include a call-to-action text (like product name or link in bio).” Could also show icons of a few recommended free editing apps (Instagram, CapCut, InShot) for reference.
• Final Reel Example: End by showing the completed example reel full-screen with music (the “good” version), possibly side-by-side with the initial unedited montage for a moment to appreciate the difference editing made.
• Length: ~5 minutes.

Module 9: Putting It All Together & Next Steps

Overview: Wrap-up module that reinforces everything learned and encourages students to continue practicing. It may include a sample end-to-end workflow and some final tips or resources. The tone here is motivational and summarizing.

Lesson 21: Final Thoughts, Workflow Recap & Next Steps

• Content: Summarizes the course and provides a logical workflow for using these techniques on an ongoing basis. Also offers encouragement and a reminder that practice makes perfect. Optionally touches on how to decide when to invest in more gear or pro help, but emphasizes that they now have the tools to create great visuals on their own.
• Workflow Recap (Slides): A slide or visual that maps out a typical process for a new product:
  1. Plan your shoot – determine needed photos (white background, lifestyle, etc. as per Module 3) and any video content.
  2. Set up and Shoot – use Module 2–3 tips: good lighting, stable camera, multiple angles.
  3. Edit Photos – use iPhone edits or Canva/PhotoRoom to polish and get required formats (white BG for Amazon, stylized for social, etc.).
  4. Publish – upload to Shopify/Amazon/Faire, use Shopify’s tools for final tweaks if needed, create Canva graphics or reels for promotion.
  5. Engage – post that new reel on social media with a fun caption, etc.
  6. This slide gives a “big picture” of how all the lessons fit into the real-world task of selling a product online.
• On-Camera (Instructor wrap-up): The instructor appears, thanking the student for joining and reiterating key empowerment messages: you don’t need a fancy camera or big budget – you can create scroll-stopping images and videos with just your phone and a bit of creativity. Possibly share a personal anecdote of someone who improved their business visuals with these methods. The tone is congratulatory and inspiring.
• Final Tips: A quick-fire list of final advice:
  • Keep photos consistent for your brand (similar lighting/style gives a professional look to your shop).
  • When in doubt, simplify: simple background, clear lighting usually wins.
  • Leverage the tools: if a photo isn’t perfect, a quick background removal or edit can save it – you have lots of options now (Canva, PhotoRoom, etc.).
  • Keep learning and experimenting – new iPhone features or app updates (e.g., new AI tools) are coming out often, so stay curious and try them out.
• Slides: Maybe a closing slide with “You did it!” and a before/after from the very beginning (recalling the bad vs good from Lesson 1) to show how far we’ve come. Also list any recommended resources or communities (e.g., “Join our Facebook group for DIY Product Photography” or links to Apple’s iPhone photography tips site, etc., if appropriate). This could also include a reminder of the main tools covered: iPhone, Photos app, Canva, PhotoRoom, Shopify, so they remember the toolkit they have.
• Call-to-Action: Encourage sharing: e.g., “Now go shoot some amazing photos! Share your before & after in the community forum (or with the instructor via email/social) – we’d love to see your progress.” This keeps the tone friendly and community-oriented.
• Length: ~5 minutes.

Each lesson in this course provides a bite-sized, focused tip or technique, reinforced by showing both what not to do and what to do instead. With on-camera demonstrations, screen recordings of app workflows, and slides highlighting key points, the series stays engaging and easy to follow. By the end, even a total beginner should feel empowered to create polished product photos and videos with a cool DIY flair – perfectly suited for indie brands on Shopify, Amazon, Faire, or social media. Enjoy your creative journey!  

ChatGPT Deep Research Prompt I used for this

I want to do a few lessons on product photography with your iPhone, specifically geared toward product businesses with small products. Like personal care, fragrance, home goods, etc. not like Clorox, but indie stuff.

They’ll be selling on Shopify and Amazon and Faire, and also posting to social media.

I want to share how to take pro style and appearance photos, including and especially all the new ai tools out there, like PhotoRoom, canva’s tools, and even Shopify’s tools. I think each of those could use a few modules each, especially Canva.

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